Many businesses are finding out the hard way that going green faces significant barriers to implementation from government agencies and utilities slow to accept technology change. In this video interview with Mike Kerwin, a green builder, Kerwin speaks to his experience attempting to be one of the first home builders to incorporate rainwater recapture systems and living roofs into a home’s remodeling:
What makes Kerwin’s interview encouraging are his examples of success like the Gap’s 10 year success having a living roof atop their building.
Mike Kerwin is a tremendous resource on both green building experiences and how to build a brand presence in the growing and maturing market for green technology solutions.
Read the complete article at Triple Pundit: