Sustainable development is a vast and all-encompassing idea, and corporate sustainability is nearly so. No corporate sustainability leader can hope to make their company “sustainable” in the next year—or even the next five. So as we think ahead to our sustainability initiatives for 2012, how can we set meaningful goals that will lead to measurable good?
As a fairly new corporate sustainability leader, I find that answering this question can easily become overwhelming. So, I use a three-part approach to help develop and further my company’s sustainability strategy.
- 1. Tracking “facilities, flights and fuel”
- 2. Engaging, educating and empowering your employees
- 3. Greening your core products and services