Can you help us get to a quarter of a million viewers by Black Friday?
Today the new Story of Electronics film was released – an short, engaging look at why we are burning through THREE MILLION TONS of electronics every year in the U.S. – and sending most of it to the landfill.
The Electronics TakeBack Coalition partnered with Annie Leonard and the Story of Stuff team in making this film, which challenges the ‘design for the dump’ mentality so prevalent in the electronics industry.
And it’s not just the mountain of e-waste that’s cause for concern. It’s the impact of the whole lifecycle of electronics that’s alarming. Making all these devices takes an enormous environmental and public health toll. Mining the metals trashes communities around the globe. Assembling them uses huge amounts of water and energy and exposes workers to a host of toxic chemicals. And getting rid of them means e-waste in the trash, or e-waste exported to and dumped on developing nations.
But we know the electronics industry can do better.
We released the Story of Electronics to send a clear message to the electronics industry: it’s time to send that design for the dump mentality to the dump where it belongs and start making less toxic, longer lasting and more easily recyclable products.
Our goal is to get a quarter of a million people to watch The Story of Electronics by Black Friday, just over two weeks from now. You can help us reach this goal by:
• Watching The Story of Electronics;
• Sharing the movie with your friends, family, neighbors, co-workers, fellow students and anyone else you think might be interested;
• Reading Annie’s Huffington Post piece about the movie, and then commenting on it, liking it or sharing it.
Please let us know what you think of the film on our facebook page.
Thanks!