Among the many challenges companies face in their sustainability efforts is one of the most persistent and hardest to overcome:\u00a0Getting your employees, and customers, to change their own behaviors.<\/p>\n
This lack of engagement with green ideas, products and services has killed many a green initiative, and is one of the things that closed the coffin<\/a> for both Google and Microsoft’s home energy management businesses, something that led GreenBiz contributor Truman Semans last week to opine on three possible solutions<\/a> to the engagement dilemma.<\/p>\n One of the most obvious solutions — making behavior change fun — has also been one of the hardest to successfully enact. But yesterday, I got a chance to learn about how one company is marrying social media, gaming and education in a new campaign that is already showing signs of success.<\/p>\n SunPower Corp.<\/a>, the San Jose-headquartered designer and manufacturer of high-efficiency solar panels and arrays, launched last month a Facebook contest<\/a> to educate consumers about solar energy. The company hopes the campaign will reach people it wouldn’t normally reach — especially if the campaign goes viral — while also beefing up its online community and planting the idea of rooftop residential solar in the minds of potential customers.<\/p>\n Read the complete article at GreenBiz.com<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":" Among the many challenges companies face in their sustainability efforts is one of the most persistent and hardest to overcome:\u00a0Getting your employees, and customers, to change their own behaviors. This lack of engagement with green ideas, products and services has killed many a green initiative, and is one of the things that closed the coffin … Continue reading SunPower Turns to Gamification to Engage with Customers<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[15],"tags":[],"_links":{"self":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts\/3957"}],"collection":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/comments?post=3957"}],"version-history":[{"count":1,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts\/3957\/revisions"}],"predecessor-version":[{"id":3958,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts\/3957\/revisions\/3958"}],"wp:attachment":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/media?parent=3957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/categories?post=3957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/tags?post=3957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}