{"id":4023,"date":"2011-08-16T09:22:36","date_gmt":"2011-08-16T16:22:36","guid":{"rendered":"http:\/\/unrbep.org\/?p=4023"},"modified":"2011-08-16T09:22:36","modified_gmt":"2011-08-16T16:22:36","slug":"9-purely-business-reasons-to-%e2%80%9cgreen%e2%80%9d-your-company","status":"publish","type":"post","link":"https:\/\/unrbep.org\/dealerportal\/9-purely-business-reasons-to-%e2%80%9cgreen%e2%80%9d-your-company\/","title":{"rendered":"9 Purely Business Reasons to \u201cGreen\u201d Your Company"},"content":{"rendered":"

By: Marc Karell, Owner, Climate Change & Environmental Services<\/em><\/p>\n

Monitoring and Evaluation<\/p>\n

Some companies are hesitant about becoming \u201cgreen,\u201d concerned about the costs or considering it an exotic, non-business issue. They think of this as actions to \u201csave the Earth,\u201d which is not their responsibility. However, sustainability is now recognized as a valid business concern. Savvy companies which have comprehensively addressed the issue have gained core business benefits. This article presents 9 purely business <\/span>reasons (with real life examples) to develop a robust \u201cgreen\u201d program.<\/p>\n

1.\u00a0 Making the Monetary Case<\/strong><\/p>\n

Reducing greenhouse gas (GHG) emissions is most commonly achieved by reducing both fossil fuel combustion and electricity usage. Given their high costs (example, >$4\/gallon gasoline), such reductions will result in significant cost savings.<\/p>\n

But energy savings are especially significant. If an energy audit saves your company $100,000\/yr (less than $10,000\/month) in expenses, what is the sales equivalent? At 10% profit, sales would need to be increased by $1 million\/year to earn your company the same $100,000. Which is easier? The answer differs for each company, but for most increasing sales is more difficult (i.e, ads, salespeople, etc.).\u00a0Also, energy reductions save perpetually, while increased sales must be repeated every year.<\/p>\n

Reducing GHG emissions can also result in sellable carbon credits. The U.S. voluntary market can provide extra revenue if reductions are properly certified.<\/p>\n

Finally, there are financial incentives to pay some upfront costs of \u201cgreening\u201d efforts and gain tax rebates later.<\/p>\n

Example: <\/strong>DuPont has reported investing heavily in energy reduction projects since the 1990\u2019s. DuPont estimates that absolute energy usage declined by 18% since 1990, even though production grew by over 47%. In total, DuPont claims to have avoided over $5 billion in energy costs.<\/p>\n

2.\u00a0 Create New Products and Sell More<\/strong><\/p>\n

Re-branded \u201cgreen\u201d products can give you a competitive sales edge.\u00a0 Example: <\/strong>GE\u2019s Ecomagination is an example of re-branding existing products as \u201cgreen,\u201d leading to doubling of sales in three years.<\/p>\n

3.\u00a0 Meet the Expectations of Customers and Suppliers<\/strong><\/p>\n

More customers care about product \u201ccarbon\u201d data.\u00a0Examples<\/strong>: Walmart requires many suppliers to submit GHG emissions data for eventual posting. According to\u00a0Automation World<\/em>, T-Tek Material Handling sells a beverage pelletizer using less energy than its competitors\u2019 brands. Using \u201cgreen\u201d as its main selling point, sales of the T-Tek pelletizer soared.<\/p>\n

4.\u00a0 Raise Employee Morale:<\/strong><\/p>\n

Read the complete article at Environmental Leader:<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"

By: Marc Karell, Owner, Climate Change & Environmental Services Monitoring and Evaluation Some companies are hesitant about becoming \u201cgreen,\u201d concerned about the costs or considering it an exotic, non-business issue. They think of this as actions to \u201csave the Earth,\u201d which is not their responsibility. However, sustainability is now recognized as a valid business concern. … Continue reading 9 Purely Business Reasons to \u201cGreen\u201d Your Company<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[7],"tags":[],"_links":{"self":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts\/4023"}],"collection":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/comments?post=4023"}],"version-history":[{"count":2,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts\/4023\/revisions"}],"predecessor-version":[{"id":4025,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/posts\/4023\/revisions\/4025"}],"wp:attachment":[{"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/media?parent=4023"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/categories?post=4023"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unrbep.org\/dealerportal\/wp-json\/wp\/v2\/tags?post=4023"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}